Farmstead takes the weekly grocery grind and quietly dismantles it. It uses data and smart logistics to deliver supermarket staples and fresh produce to your door at prices that undercut the traditional store, while cutting out the usual waste. The pitch is simple: no mark-ups for convenience, no ridiculous delivery fees, and no need to fight for parking on a Saturday. It’s infrastructure for people who like eating well but don’t particularly enjoy queueing behind someone arguing over coupons.