Feedr rethinks workplace and group food by aggregating quality restaurants and caterers into a single, flexible platform. It lets companies offer employees decent meals, allowances and events without running their own kitchen or juggling five suppliers. The power is in logistics, data and menus that people actually want to eat more than once. It is demand orchestration for food at work. The founding team look like people who sat through one too many sad buffet lunches and decided there had to be a smarter way.