THE LKN is quietly rethinking how families access healthier food, not by preaching at them but by redesigning the supply chain. It operates a virtual kitchen network, delivering better-for-you meals in a way that actually works with busy urban lives. Personalisation, convenience and unit economics all matter here; this isn’t a vanity wellness project. I like it because it treats nutrition as infrastructure, not theatre, and focuses on repeat behaviour rather than one-off “clean eating” experiments. Most importantly, my little brother is the founder and CEO and he happens to be a genius when it comes to deal making.